Omblogsman

Omblogsman
: Since I’m a newspaperman (and magazineman and mediaman) myself, I would be wise to recuse myself from the discussion about the Sacramento Bee blogger who now has a minder (see the Mickey Kaus manifesto). But nobody ever called me wise.

And I have a bigger point to make here.

First, a few observations:

: I would not be the first to predict that blogging would cause newspaper people stomach upset. Amy Langfield long ago said papers would worry about libel and copy editing and control. She’s right. They do worry about such things, for they are protecting their reputations and brands; they are protecting their real asset, credibility. But…

: I sat today with a certain blog queen who’s about to start blogging for a certain major metro magazine and suggested that they should post-edit her. Otherwise, if she has to wait for a copy editor to dot her i’s, her blog will be robbed of its immediacy, and immediacy — freshness, currency, newsiness, life — is a blog’s major asset. So what if there’s a typo? Correct it later and the world’s none the worse. Blog readers are used to that (well, here they are).

: Note in the Sacramento Bee ombudsman column a considerable hostility (not to mention a certain snotty attitude) from (a) print news to online and (b) print news to opinion. Sometimes, it’s just about turf. The Bee has some issues with turf, it would seem.

But now (at last) to my real point:

: What’s just as disturbing as the last half of the Bee ombudsman’s column — about saddling the Bee blogger with a minder — is the first half, in which the ombudsman tears a new a-hole into the online operation for running a press release about a new power plant.

Now it was terribly dumb for a reporter to reprint the press release under his or her byline. But an “ethical lapse”? No, that misses the point.

News organizations have to start looking at information in new ways. I started making this point the other day when I suggested that just for a moment, we should drop the term “news” with all its heavy baggage and instead look on our job in terms of imparting information. (That same day, I had a long lunch on this topic with Jay Rosen, chair of NYU’s journalism school and a blogger himself; he gets it.)

When you do that, when you see yourself as a leader in the information business, then minders and copy editors become just a little less important. The value of information to the audience becomes more important.

A press release is information. No, a reporter should never put a byline atop a press release. But that doesn’t mean the Bee’s online service shouldn’t have run the release (without expending the effort and expense of rewriting it when they can’t afford to). It’s information.

A weblog is information. Maybe a typo — or even an opinion — will sneak through but if we’re clear with the audience about the immediacy of weblogs, if we correct mistakes when they’re brought to our attention — even by the audience — then they will understand what kind of information it is.

A forum is filled with information. Look at a kids’ sports forum on a news site and you’ll see tons of scores and game reports. It’s information from the audience. OK, it’s not journalism. But it is still information.

: So here’s my real point in all of this:

I fear that sometimes we lose sight of the fact that even more than being in the news business, we are in the information business.

Oh, that’s not all we do. We in journalism are also watchdogs (but so are citizens) and experts (but many are more expert than we are) and commentators (though everybody has an opinion).

But first and foremost, if we do not impart information, we are useless.

And so we cut off sources of information at our peril. So we shouldn’t be scared of weblogs or forums or even press releases so long as we label them carefully and make sure the audience is never confused about their source. It’s information. Information wants to be free (of minders). And often, information is free (which is good news in this age when the news business is under financial pressure). Information is what it’s all about.

: Update: Just as I blogged this, I saw the Mark Glaser asked Glenn Reynolds about whether he has a minder at MSNBC. No, he has something far worse: a content management system (cue scream).

6 responses to “Omblogsman”

  1. Bill Avatar

    Speaking of useless journalists that don’t impart information, Chicago Tribune turd Bob Greene used to generate columns that were 60-70% pure press release. I think it was SPY that did a side by side press release-column comparison of a couple of them. It’s true he wasn’t a hard news/front section guy, but until they caught him feeling up an intern, the editors were more than happy to pubish his mawkish drivel on a daily basis.

  2. JFH Avatar

    Jeff,
    You just triggered my biggest pet peeve about journalists. You state: “We in journalism are also … experts (but many are more expert than we are)…”
    BULL. That is the journalist biggest flaw, most reporters not experts in ANYTHING, but think they are just because they interview a few experts. Look I don’t fault the errors that I find in an article that I have inside knowledge about, it’s the arogance that you can be an instant expert just because you “hang around” the field you’re covering.

  3. Jeff Jarvis Avatar

    J:
    You’re quite right: Most reporters are not experts. I’ve always said that as a reporter I am the poster child for the Little Knowledge is a Dangerous Thing Foundation (a bad punchline I’ve now used twice in two days; it’s retired). But that’s some, not all. Some reporters I have know do, in fact, become experts; they stick with a beat for years and end up knowing a tremendous amount about it; that is an asset one can’t ignore.

  4. Tim Avatar

    Jeff … Here’s a quote from Rodriguez made during a Poynter session: Editors cannot be intransigent nor shortsighted. The industry has changed. There is much more competition for our readers and our advertisers.

  5. Jason Calacanis Avatar

    At a certain point a weblog stops being a weblog and starts becoming a newspaper, or perhaps more accurately a newswire. I think fact-checking and editing is one of those points.
    Now, the public has an expectation that weblogs are unedited so they can be frequently updated, and that because of this dynamic sometimes there are errors on weblogs. Of course, those errors are pointed out quickly because most weblogs are two-way, allowing the user to point out any errors. Users understand this as well.
    Now, the public has the *exact* opposite expectation of newspapers. They expect newspapers to be edited and fact-checked. That is why people stand up and say “look I found a typo in the New York Times!” (not journalists, of course, we know how many errors there are in the NYT everyday).
    The NYT, as we all know, is not fact checked but only edited as we saw with the Jayson Blair scandal. They rely on their writers to tell the truth so they can get out on a daily basis. I’m sure the magazine section of the NYT, coming out once a week, is fact-checked given the fact that they HAVE THE TIME to do so. As we can see, the level of editing (none, grammar/spelling or fact checking) is directly relational to the frequency of publication (instant, daily or weekly/monthly).
    If publications like the NYT get into blogging they are going to confuse users—at least for a while. However, users are very smart and if the NYT put a disclaimer at the top explaining about what is going on (i.e. “The New York Times is pleased to bring you Steve Lohr’s Tech Blog. Please note these blog entries are not edited or fact-checked and are solely the work product of Steve Lohr) then there would be no issue.
    Readers are smart, just tell them what to expect and they will be fine.

  6. Vera Benedek Avatar
    Vera Benedek

    Yes, I agree we’re definitely in the information business, but a press release is information the same way that an ad is information.
    As you indicated, a reader deserves to know the source of the info. That is as necessary to a functioning democracy as a free press and access to information.
    I think blogs are great! I support them wholeheartedly, and agree it is the new frontier in journalism. But I think it’s important to acknowledge that if an ad or press release is not identified as such, then, yes, it can be an “ethical lapse.”
    As a journalist, and former resident in an extremely suppressive country, I want to see this medium succeed and continue, but I also want to see it mature with as much journalistic integrity as possible.