Readin’, writin’ & what was that other thing?
: Greg Beato says I messed up the math on my analysis of Instapundit’s unique audience. I’ll lay the blame on the service that reported his uniques if indeed it did not follow what is now quite standard industry practice in reporting monthly uniques. If Greg’s right and they’re wrong, I’ll fess up to the faulty ciphering. I’ll also admit that even I was surprised at the relative size of audience. But my point remains quite the same: Put Instapundit against the list of newspapers and magazines — and put all bloggers in aggregate against that list — and you will find a (realistic but) significant audience and significant influence.
by Jeff Jarvis