Posts about social

The social corporation

Burda is the most social corporation I know. That’s no doubt because its chairman, Huburt Burda, loves people and playing host to them. I’ve been to dinners and parties from New York to Davos where he and his lieutenants bring together incredibly diverse and interesting bunches of people. They’ve just brought 1,000 people to Munich for their conference. I’ve seen that being a gracious host pay dividends to Burda. They bring in new ideas and talent and relationships. Most companies I know are not at all social. They live in their own buildings and worlds. Not just people are becoming more social. Companies must become social.


Here’s my Guardian column this week, a much shorter and more cogent version of this post about changes in friendship brought on by the social web.

Teaching politicians to be friends

Facebook is holding seminars in D.C. next week to teach politicos how to use the social network:

oin the Facebook Politics Team and Special Guests in a lively seminar about how Facebook and social media can be an integral part of your campaign and constituent strategy. Find out what you should start doing today to boost your campaigning and fundraising efforts, while connecting with your supporters on a deeper and more personal level.

May I propose a scholarship for the Giuliani campaign, who only just opened up his MySpace page to the public? (Facebook link here)

When brands hurt

Plaxo is supposedly reinventing itself as a distributed social network, which sounds good — except that it comes from Plaxo, a brand I have come to hate and equate with turning good people into spammers. Almost everyone I know can’t stand the Plaxo brand and automatically kills any email carrying that name. So why would they keep the brand for a product that is supposedly so new? The old conventional wisdom that that if you’ve spent the money to build brand recognition, you ride it. But now, brands are born and built — and ruined — more quickly. It’s going to take one helluva lot of convincing — thus marketing expense — for me to ever try something from Plaxo that wants data from me.

Editing by the crowd

Advance Internet, my old employer, has mashed up one of its news sites, OregonLive, with its social editing tool, Reddit, to create a nice new feature: the readers edit. Digg, upon which Reddit is modeled, is wildly popular but also accused of being too tech-driven. Here is a chance to see whether local news can work with social editing. I hope it can, for this gives us another window on the news. No, it doesn’t replace editors, but it does check editors and tell them what people care about; it also enables people to find more stories than editors have time to find.

A week ago, I noted that Kevin Rose of Digg said they would go into social recommendations of not just news but products, services, restaurants, images. Here’s a chance to see whether newspapers can get there first.