• Helping news be news

    Google News has just open-sourced its code to create what it calls Living Stories. What this really is, I think, is Google’s attempt to take editors to school on content presentation in our new world.

    The article, I’ve argued, is outmoded as the building block of news. The new atomic unit(s) of journalism needs to reflect the transition of news from a product to a process. It needs to gather updates and corrections on a story. It needs to put that story in context and history. It needs to link to other versions of the story from other sources. Going past what Google’s Living Stories format does, it needs to open the door to collaboration. It can do so much more: showing the provenance of the news and linking to original sources, gathering comment and perspective, soliciting questions….

    Daylife (where, disclosure, I’m a partner) its own vision of the future of the story, called Smart Stories, that will do more neat things; I’ll let them tell you about it. Daylife also sees that news needn’t exist in isolated, short-lived, repetitive units of presentation invented for the age of print. News should reside in a nest of relevance, which not only improves the presentation, it gives you more options on how you want to delve into the story and follow it and eventually contribute to it. It makes news more personal.

    Both companies are doing something important for the benefit of journalists: making them look at what they create in a new way. This is just one possibility, just one step. We also need to think about making news embeddable and distributed. We need to insinuate news into your stream (“if the news is that important, it will find me“) and make it collaborative and enable you to triangulate from different viewpoints and footnote our work and….

    The way for Google to serve the interests of news is not to make deals to mollify the mewling Associated Press or cater to pipe dreams of charging. The way that Google and other technology visionaries can help is by reshaping the form of news to show the people who do it how they can do it now. The open-sourcing of Living Stories is a welcome start.

  • Next to the gallows: Newspaper coupons

    The best reason that some newspapers have to stay in print — at least a few days a week — is to distribute coupons and circulars (free-standing inserts, or FSIs, in the jargon). But as newspaper circulation declines below critical mass and as digital means of delivery of coupons and bargains catch on, the FSI line of business is the next to fall over the cliff for papers.

    Rick Edmonds at Poynter writes about an NAA study that says the coupon business for newspapers is under siege. Meanwhile, Coupons.com brags that the growth of digital coupons is surging; printouts of deals at Coupons.com alone equaled $858 million last year. This comes as coupon use in America is growing overall for the first time in 17 years; we redeemed 3.3 billion last year, a 27% jump over 2008. Sunday coupons still account for the lion’s share of the business, but online is growing fast.

    Newspapers defined themselves and their barrier to entry by their production — we already know what is happening to paper — and distribution — now we see what is to become of that.

    It’s not just coupons that are affected. When I visited the very smart people at Best Buy a few months ago, I came to see that their circular is media as well; it provides value to manufacturers and consumers. Large retailers, like manufacturers, need effective distribution and as newspapers shrink, they will need to look at alternatives.

    Is that the Postal Service? Well, they, too, are losing a fortune (more on that soon). Most of what the Post Office delivers today is advertising and I certainly don’t want to subsidize that with my stamps or taxes, so I’d expect advertising postal rates to rise, which will also put pressure on coupon and circular advertisers, motivating them even more to find ways to make digital work.

    The problem with digital coupons and circulars has been portability: the extra and inconvenient step of printing out supresses use. But now enter the smart phone and the long-fabled day of the smart, mobile coupon may actually arrive. If I can check into a flight with a scan of my iPhone shouldn’t I be able to buy toilet paper with it? The value of that redemption is greater for the advertiser because (a) it may cost them nothing — no need to use media as a middleman if I receive deals directly and (b) the advertiser will know a lot more about me; that data itself is terribly valuable and (c) this allows the advertiser to target with far greater relevance, which (d) is better for us customers.

    I think there’s a short-term opportunity here for someone to craigslist (as a verb) the newspaper distribution business, creating the means to deliver in key markets with greater reach and better Zip code targeting, drastically undercutting both newspapers and the Postal Service. As coupons do move to mobile and digital, this business will go away, too, but it won’t have much in the way of shut-down cost so there’s a way to disrupt the last dying ember of an industry and get some nice cash flow. If I were a coupon company — and News Corp. is — I’d do it myself.

    The point: expect the coupon and FSI business to head over a cliff and with it, another important revenue stream for print papers, giving them more reason to abandon print.

    ONE MORE THING: I’ve told this first part of this story before: When I was Sunday editor of the NY Daily News and we came back from a strike, we didn’t have coupons because Murdoch was feuding with our new owner, Robert Maxwell. When they did return, our circ went up 100k. Those people were buying coupons more than the paper.

    Now the second part: I later proposed to a publisher starting a coupon magazine that would be sold at supermarket checkout. Yes, I said sold. I wasn’t going to charge readers for content. I was going to charge them for advertising. Didn’t happen, sadly. Still think it was a good idea.

  • Buzz: A beta too soon

    As soon as Buzz was announced — before I could try it — I tried to intuit its goals and I found profound opportunities.

    Now that I’ve tried it, reality and opportunity a fer piece apart. It’s awkward. I’d thought that I had wanted Twitter to be threaded but I was wrong; the simplest point quickly passes into an overdose of add-ons. Worse, Google didn’t think through critical issues of privacy — and it only gets worse (via danah boyd). I won’t go as far as Steve Rubel and some others, who instantly declared Buzz DOA; there is the essence of something important here (which I think will come out in mobile more than the web). But there’s no question: Buzz has kinks.

    I was going to use that line in the headline — that Buzz is a beta too soon — but the irony is that Buzz is the one product Google did not release as a beta. Big mistake, I think.

    In fact, even if Buzz had been released as a beta to a small audience, I’m not sure all the problems would have surfaced because it takes a lot of people using it to surface those problems: unwanted connections and too much noise.

    So I wonder whether Google should have moved the users up the design chain — something I’ve been advising retailers and manufacturers to do. The sooner one can learn from one’s customers/users/public (not turning design into democracy but enabling the target to help make you smarter and make what you’re creating better), the better. What if Google had released screenshots and wireframes of Buzz? It’s not as if someone else was going to steal it; Buzz was Google catching up to Twitter, Facebook, and Foursquare anyway. Very few people would have bothered to dig into the design of the product but enough might have — the 1% rule — to warn Google off the worse of Buzz’s bloopers.

    Then again, isn’t that what Google did with Wave? Some — many of the same insta-critics — declared it too difficult and DOA while I reminded people that Google specifically said it released a version very early in the process so people could use it and, more importantly, develop new products atop it and through that, Google would learn what Wave really was.

    So where’s the happy medium? Or as I ask in the presentation I’ve been making on Beta (likely next book): When’s the beta baked? How done is done?

    I’ll be contemplating the answer to those questions and I ask your help and opinions and stories and examples.

    Were I to give Google advice on Buzz — what the heck, everyone else is — I think I’d release a product plan for comment and then put out a clearly labeled beta and then invite only volunteers to try it and then make sure that at every step there’s a clear opportunity for me to opt out of a choice and tell Google why I was doing it so Google could learn. I’d listen better.

    : MORE: This is a video I did for the release of What Would Google Do? summarizing the beta section in the book, which in turn inspired the thinking above:

  • The German privacy paradox

    As a group, Germans are more private than anyone I know. My German grandfather-in-law used to lecture me: “People do not need to know that.” Germans complain about Google Streetview taking pictures of them … in public. They’re going after Facebook on privacy. They say that Google Analytics violates privacy. They even enable convicted killers to expunge their names from Wikipedia out of privacy. And now they’re up in arms about airport body scanners.

    Yet go into a German sauna, and there the Germans are, male and female, together, sweaty and naked. Germans protect the privacy of everything but their private parts.

    I do think we have something to learn from their sauna attitude. On my last trip to Germany, I got addicted to the sauna — no, not to gawk and, since my surgery, certainly not to show off anything (as I’ve revealed, I’m in a chronic state of shrinkage, or should I say, Sternage?). When I first visited a German sauna, I had the surprise Americans have and just decided to go with the flow: When in München….

    But when I was in a Davos sauna (a very cool one in a log cabin outside the hotel) with a bunch of sweaty and naked Russians, the door opened and an American couple almost came in, until the wife saw me and shrieked (I do hope it wasn’t for the reason above). She slammed the door and pulled out and we heard her husband pleading, “No, really, it’s OK, honey. Yes, it’s supposed to be co-ed.” She came in after all, hermetically wrapped in her towel (a violation of German sauna etiquette) and sitting as stiff as a church lady, looking only at the ceiling. It was not relaxing for her. I suspect it was not going to be a relaxing evening for her husband, either.

    So what’s the more mature attitude about privacy and publicness and the body? I’ll vote with the Germans on this. And that makes me ask why what’s private is private — a question worth asking as we hear so much about privacy in the internet age. One way to pose this question is to ask what harm could come from something private becoming public.

    Start with the Germans: What’s the harm of being naked — especially when everyone else is? As I’ve written here before: In the company of nudists, no one is naked (I’m still trying to convince my editor thats a book title). So you have breasts and I have a penis. Surprise, surprise, surprise. Perhaps you could blackmail me because of the current state of mine, but when I went to a public sauna in Munich, I saw every possible body flaw. Even the Germans know there’s no harm in revealing one’s body.

    What’s the harm that can come from revealing something else about oneself, as adults fear young people are doing in excess in Facebook and the web? The issue, I’ve long said, is not privacy but control: We have a right to control our information and how it’s used. But all this talk about privacy could make us withhold more than ever; it could make us downright antisocial. So I’ll ask again, what harm will come from publicness? Where’s the line?

    * I don’t want to reveal anything about myself that robs someone else of their control of their privacy. So even though my current state of things may be obvious, I’m not going to talk about my sex life because that would violate my wife’s privacy. I wouldn’t make all my email or phone conversations public — as if anyone should care — for the same reason. I should pull no one into my glass house.

    * I’m hinky about revealing what I make – most of us are. But why? I suppose I fear someone trying to scam me or beg me for money. But teachers don’t make much. You can easily find out what professors at CUNY earn since, if you live in New York, you’re paying me (up to $90k is the answer). I’ve revealed what I make from my blog (average of about $15k). For some reason, the publishing industry likes to leak what is paid for book advances. I reveal my consulting and speaking gigs. So you could probably come close to guessing my income. I have no reason to publicize it but I also am not sure what the harm is.

    * I don’t want to reveal anything that would enable someone to steal my identity for financial ends or to impersonate or attack me or my familiy. So, of course, there’s no gain to be had and much harm to be gained from revealing passwords, account numbers, addresses, and the like.

    * No one wants to be embarrassed and so we don’t want to reveal embarrassing things. But who to say what’s embarrassing? It comes out of our fear of what others will think of us. So others do. As a journalist, I’m embarrassed to make mistakes, but I’ve had to learn in blogging and Twitter that correcting mistakes enhances credibility. It’s not the mistake that matters but what you do about it. And, yes, the argument is made that young people will regret putting their drunken party pictures online when it comes time to apply for a job. But I say that as we shift generations, the bosses will have their own embarrassing party pictures and they will find themselves in a state of mutually assured humiliation. In What Would Google Do?, I hope that this stand-off might yield a more tolerant society.

    What else? Is it possible to say that anything else is fair game for public sharing? Put that way, and it smacks of exhibitionism: My life is an open blog. So I prefer to turn the question around now and look at the benefits of publicness that we lose when we make something unnecessarily private. I’ve said that revealing my prostate here brought me great value: support, links to sources of information, incredibly candid and helpful previews from patients who’ve gone before, and the opportunity to spur others to check for the disease. Without revealing my cancer in public, I’d have received none of that benefit. I also argue in WWGD? that there’s value in the aggregation of our knowledge: if we all chronicled what we were doing 24 hours before the onset of my other condition, heart arrhythmia, would doctors find new patterns? If we all shared and could analyze our repair records for our Toyotas, would we surface dangerous flaws earlier? Not revealing such data may indeed someday be seen as antisocial.

    So the Germans inspired me to ask about the line between private and public and why it’s there: merely cultural convention or self-interested reason? Fear or legitimate concern? And what is the cost of privacy?

    They also inspired me to come home and try to install a sauna.

    [Photo: mag3737]

    : LATER: In the comments, Howard Weaver nacks me for saying “merely cultural convention.” I didn’t mean to belittle but to separate whether the cause of a convention is purely cultural or whether here are practical reasons (e.g., women in some culture hide their laughs out of convention but there’s nothing obvious bad that is going to happen to you if it is seen; but someone taking my credit card data can have real impact).

    The more important point I meant to emphasize is that, of course, decisions about what’s properly private and public often are cultural and it’s fascinating — using the Germans and their saunas as a starting point — to examine those differences and use that to make us question our own assumptions. In the comments also a Scandanavian points out that there, you can indeed look up what your neighbor makes

    : The other point I should make is about those body scanners. Some say that it’s different choosing to take off your clothes in a sauna vs. being denuded in a machine. Yes, but my point is that if we all as a culture saw exposing our (formerly) privates as no big deal, there’d be less of a hubbub about using the machines and perhaps we’d be safer as a result. In the U.S., we giggled about the guy with the bomb in his underwear. That embarrassed laughter could, in the extreme, cost lives.

    Similarly, at Davos, I spoke as a patient at a dinner about prostate cancer and I said that our skittishness about talking about things having to do with the penis (or fingers up our asses) is keeping men from the doctors and killing some of them. Privacy can kill.

  • They’re b-a-a-a-ck

    Hilarious. Just mention a rumor of Howard Stern replacing Simon Cowell on American Idol and the so-called Parents Television Council rears its head again. Haven’t heard from them in a while — have we? — because they and their coconspirators at the FCC succeeded in making broadcast TV and radio into dull, flavorless tapioca. But getting rid of Stern didn’t help the PTC because they used him to scare their constituency and raise money. And that’s why they’re eagerly chomping into this rumor — spread by Stern himself — even though he has not appeared on broadcast and has not said one four-letter word. Putting out a press release reveals their true motives.

    “Given ‘American Idol’s’ extreme popularity with family audiences, I hope that Fox will put the rumors to rest and announce that it has no intention of adding to the show one of the most profane, sexually explicit and anti-family performers in the history of the broadcast medium — either as a guest or as a judge,” PTC President Tim Winter said in a statement Wednesday. “Unless Stern intends to undergo some sort of moth-to-butterfly metamorphosis — though in his case the change would be more like rattlesnake-to-Labrador Retriever — adding him to ‘American Idol’ would spell immediate death for one of the best franchises in American family entertainment.” . . .

    “Fox should move immediately to repudiate these rumors and instead commit publicly to keeping ‘American Idol’ safe for family viewing,” Winter said.

    They even made a petition to protest a rumor. Idle hands….

    For old time’s sake, here’s my exclusive reporting on the lie of FCC indecency fines: how the Parents Television Council manufactured the “uproar” that led to what was then the largest fine in FCC history: only three people bothered to actually write complaints and only a few score bothered to hit the PTC’s complaint machine button. The Parents Television Council speaks for no one but its banker.

    : When Howard talked about Ellen Degeneres threatening to quit — oh, please — if he came on, I called into the show this morning.