Just as The New York Times announces its pay wall, Guardian Editor Alan Rusbridger gives an important speech on the topic — indeed, on the very nature of journalism — arguing against pay walls.
Charging, Rusbridger says, “removes you from the way people the world over now connect with each other. You cannot control distribution or create scarcity without becoming isolated from this new networked world.”
In an industry in which we get used to every trend line pointing to the floor, the growth of newspapers’ digital audience should be a beacon of hope. During the last three months of 2009 the Guardian was being read by 40 per cent more people than during the same period in 2008. That’s right, a mainstream media company – you know, the ones that should admit the game’s up because they are so irrelevant and don’t know what they are doing in this new media landscape – has grown its audience by 40 per cent in a year. More Americans are now reading the Guardian than read the Los Angeles Times. This readership has found us, rather than the other way round. Our total marketing spend in America in the past 10 years has been $34,000. . . .
This is the opposite of newspaper decline-ism, the doctrine which compels us to keep telling the world the editorial proposition and tradition we represent are in desperate trouble. When I think of the Guardian’s journey and its path of growth and reach and influence my instincts at the moment – at this stage of the revolution – are to celebrate this trend and seek to accelerate it rather than cut it off. The more we can spread the Guardian, embed it in the way the world talks to each other, the better.
Rusbridger warns The NY Times that if it shrinks behind its wall, The Guardian could become the biggest newspaper brand online. He imagines start-ups that “begin each day with a prayer session for all national newspapers to follow Rupert Murdoch behind a pay wall. That’s their business model.” His warning continues: “Let’s not leave the field so that the digital un-bundlers can come in, dismantle and loot what we have built up, including our audiences and readers.
Rusbridger argues, as do I, that this is about more than a revenue line:
There is an irreversible trend in society today which rather wonderfully continues what we as an industry started – here, in newspapers, in the UK . It’s not a “digital trend” – that’s just shorthand. It’s a trend about how people are expressing themselves, about how societies will choose to organise themselves, about a new democracy of ideas and information, about changing notions of authority, about the releasing of individual creativity, about an ability to hear previously unheard voices; about respecting, including and harnessing the views of others. About resisting the people who want to close down free speech.
As {legendary Gaurdian editor C.P.] Scott said 90 years ago : “What a chance for the newspaper!” If we turn our back on all this and at the same time conclude that there is nothing to learn from it because what ‘they’ do is different – ‘we are journalists, they aren’t: we do journalism; they don’t’ – then, never mind business models, we will be sleep walking into oblivion.
