For CUNY’s New Business Models for News Project, we would be very grateful if local blogs and sites filled out a survey to give us data in our analysis and modeling of the economics of hyperlocal news. The survey is here.
We are trying to find out how hyperlocal blogs and sites are doing their business today – how big they are, how big an area they cover, what’s working in advertising and what’s not. The data they give will be kept anonymous; that is, we’ll release it only in aggregate. We’ll also interview some of you to find out more.
Out of this, we are working to build models to show how to optimize the business of the hyperlocal news site: revenue opportunities, network opportunities, and so on. We’ll share that work on the site as it progresses.
As of today, we have a director, a business analyst, two business consultants, two journalism graduates, and six business students working on this effort. It’s serious. The more information we have to work with, the better they can serve the community. So if you have a local news blog or site, please fill out the survey and pass it along to others you know.