At Burda’s DLD conference in Munich, talking with the Nokia Ideas Project, I first happened on the notion of advertising as failure. That is, the ideal relationship a company should have with its customer is that it produces a great product the customer loves and talks about and thus sells; there is no need for advertising there. It’s only in the case of failing at that idea that one needs to advertise. (And by the way, I hope there’s enough failure to continue to support media!)
This, then, is about the impact on the ad agency as a middleman:
At the Brite conference at Columbia, I expanded on the idea:
Jeff Jarvis at BRITE ’09 conference from BRITE Conference on Vimeo.