A new business model in action

Politico’s groundbreaking use of the reverse-syndication model has now expanded with Reuters acting as a distributor and marketer.

The agreement will offer the two organization’s combined coverage to 60 newspapers and 40 broadcasters currently part of an advertising network run by Politico. Other media companies would be able to join.

In exchange for access to the news, the broadcasters and newspapers would allow Politico to sell online advertising on their sites under a revenue-sharing agreement.

So the members of the network get high-quality coverage at no cost – with revenue coming their way, even – and the reporters get support for journalism at its source.

There are new business models for news.