Feed me

It’s wonderful to see my friends at the Guardian taking the ballsy move to produce full-text RSS feeds. I know this is somewhat nerve-making in media: Why shiould we put all our content out there on a feed without getting people to come to our pages and see all our ads? A few answers. First, many people won’t click through. Take ’em when you got ’em. Second, think distributed; that’s my first WWGD? rule for news organizations. You have to go to where the people are. RSS is home delivery 2.0. Third, the feeds will have ads and though there’ll be fewer of them, the potential for more audience reading more stories is great. It’s a bold experiment and I hope they do well with it. (Disclosure: I write and work for the Guardian.)