Eating one’s own dogfood

Steve Baker’s book, The Numerati, is about tracking and predicting people’s behavior based on their data, and so he and his publisher are taking a page from the book to try to target advertising for it.

Somewhat related: I recommend Cory Doctorow’s new short story, The Things that Make Me Weak and Strange Get Engineered Away, an allegory for the age of tracking our data.