Daylife in the news

Jon Fine writes about Daylife (where — disclosure — I’m a partner) in Business Week and reveals a new program Daylife is soon to announce enabling any publisher or blogger to offer pages on any topic.

But Daylife is readying a much more accessible service, one with larger implications for the news ecosystem. This summer, Daylife will launch what Shardanand calls a “grab-and-go” service. This essentially enables anyone, anywhere, to build and customize Daylife-powered pages on virtually any topic, be it bird-watching or basketball, and fold them into their own sites.

The company is still mulling how to split ad revenue on the grab-and-go pages between Daylife and the sites that build them. But if the application and its underlying ethos take off—a big if, obviously—the distribution of news on the Web could become much more fluid, and news experiences much more omnipresent. The New York Times and the Los Angeles Times can be everywhere, including on each other’s sites. And it will further define the Web’s news economy as one driven by the link rather than the destination site.

I talked to Jon about the story some days before the AP kerfuffle started but as I’ve said in my posts, it’s all part of a story about new economic models of media and new architectures of distribution.

(Cool picture of Daylife founder Upendra Shardanand with the column.)

(See my fuller disclosure at the end of this post.)