Dell has started another blog with execs and employees talking about personal technology. It’s called Your Blog but I’m not sure why; it seems to be their blog or, from their perspective, our blog even if they invite people to send them messages atop the front page. And that’s fine; I’m merely puzzled about the name. What’s good about this is that it is Dell people talking as people more than as a company, even if it is around technology, not their cats. This follows Chris Locke’s precept in Gonzo Marketing that companies should want their employees to show their public that they share the same interests.
by Jeff Jarvis