Webguild has amazing numbers on Barack Obama’s online spending. They report that in February, he spent $1 million on Google vs. Hillary Clinton’s $67,000, according to Federal Election Commission filings. He spent nearly $100,000 on Yahoo ads; she spent about a tenth of that. He spent an additional $58,000 on Yahoo search ads; she spent none. He spent $4,900 on Facebook; she spent none.
Spending money is only one way Obama and company have used the internet — particuarly the social internet — well. But they are spending money smarter.
