The amazing Gary Vee

I’ve been remiss not blogging about the amazing Gary Vaynerchuk, wine vlogger. I’ve been dining out on him for a year. Every time I discuss online people’s video with Big Media Companies, including Big Networks, I show them Gary’s show. It’s a Memorex moment. From the first second, he blasts them back with personality. And then he blasts them with information and excitement about wine. Now this is what TV should be.

Gary’s on a panel on making money from this vlogging thing at SXSW with Omid Astari from CAA, Nicole Lapin from CNN iReporter, Damon Berger from Revision3, and Brad King of

He is filled with enthusiastic advice. He says life is a DNA game: You know whether you’re meant to be a star or not. After building up his family’s wine store — where I shop all too often; it’s my store — he was bored and wanted to make online video. He thought of making sports but decided he wouldn’t be taking over ESPN, so he did what he knows and loves and that helps because he has to work damned hard at it.

He’s fascinating because he understands the internet and lives it. The other night, he used it — and 17 cases of shipped-in wine — to create his own flash party, which became the talk of Twitter. He says that even if he is bought up by agents and media (the man from CAA is booking Gary for festivals and he has a book coming out and there are more secrets), he’ll always make He says he spends 4-5 hours a day socializing and understanding the social web. He even understands platform thing: “My goal is to make everyone around me make trillions of dollars.”

Asked whether he wants a TV show he said yes but he wants it his way, he wants to be on after Entourage and be obnoxious. He says that after being on Conan, Ellen, local news, big print, the biggest impact he has seen is from being in the back of cabs. He wants to be the biggest show over urinals.

The panel as a whole gives great advice to the room about how to make their own stuff and lives. But Gary’s the model. Great panel.

  • I agree this was a good session. I noticed a theme of “how do we monetize our vlogs” from the questions that were asked of the panelists. As a long-time publishing exec (before being recruited to the healthcare industry recently) and one-time vlogger, I can tell budding bloggers and vloggers that there are PLENTY of advertisers out there that are interested in your growing audiences.

    From working in publishing I can report there are hundreds of publishers looking for niche websites to advertise those books with. You can literally scoop up these publisher/advertisers upat the Book Expo of America annual conference, but does the average vlogger know this, of course not.

    Gary V gave great advice – go out an get it, advertising that is. Vloggers need to spend 20 percent less time networking among their own kind and instead reach out to the capitalists with the money. There are a lot of us lurking around SXSW, but you just have to look for us.

  • Don

    This guy is as annoying as that Tony guy who sells exercise equipment on TV. I don’t need people yelling at me. I am looking for less amps in my life, not more.

  • Keith

    A note to Don:

    Have you ever wondered WHY you continue to see that annoying guy over and over, selling exercise equipment? That’s because he’s selling large quantities of exercise equipment and making money. People watch, become engaged and call the toll-free number with credit cards in hand. You may be looking for less amps in your life; most people aren’t.

    Gary V is genuine and it comes through. Observe. He is on the verge of becoming fabulously wealthy and world famous.