That’s the provocative headline I saw in Folio’s report from its conference and a speech by Meredith president Jack Griffin. The fuller context:
As a result, the company invested in its interactive and integrated marketing businesses–spending roughly $600 million since 2002 on launches, acquisitions and building out its existing Web sites, Griffin said, as well as redefining its editorial hiring approach. “We don’t hire editors anymore,” he said. “We hire content strategists.”
I’m not sure what that means. But it made for a good headline.
