Davos08: Collaborative innovation

In a session on collaborative innovation — a theme of this year’s Davos — Mark Parker of Nike tells the crowd that Nike plus — the gadget you put on your shoe to hook you into your iPod and the internet and a network of runners — has hit 40 million miles run so far. What’s coolest is that the system connects runners so they communicate and get together to organize races. The internet is all about making connections. Those who enable those connections win.

Later, Reuters’ Tom Glocer says the company has an internal innovation program that budgets money to ideas employees can submit in one page.