At a Day 2 starts with the session on social: Matt Cohler of Facebook, Reid Hoffman of LinkedIn, Lars Hinrichs, Joanna Shields of Bebo.
Cohler announces that Facebook’s multilingual translation is in private beta as of Friday in French, German, and Spanish and will be released soon. Had discussions last night at a Munich blogger meetup about whether Facebook will make inroads in Germany. StudieVZ is the killer social site here; it concentrates primarily on students but it has the long headstart and it is local. Social is, after all, essentially local. Cohler says that Facebook’s internationalization depends on both the translation and on developers making local applications on the platform. He also says that though they will translate some of Facebook with professional translators, they will depend instead on a translation application — that’s what went into beta Friday — that enables the users to translate the service: translation as a platform play. That is a fascinating strategy: giving your users the tools to rebuild your application.
Before Facebook opened up past colleges, it was almost all American. Now, Cohler says, it’s 37% U.S. and a third European.
The econ editor of FAZ, a leading German paper, asks Cohler to expand on their international ambitions and whetehr they’ll buy StudieVZ. Of course, he doesn’t take that bait. But asked about whether they’d see acquiring some social networks in Europe, Cohler says “it’s certainly possible.”
Michael Arrington asks about the impact of Yahoo’s announcements at CES about social email and such. Sean Parker says the switching costs are enormous. Yes, I wouldn’t bet on this as Yahoo’s salvation (given that they’re making tough decisions, as PaidContent reports).