The fight for world domination

Editors Weblog at the World Association of Newspapers notes that the Guardian now has a bigger audience online than the vaunted New York Times:

With 18.4 million users in October, the Guardian was ahead of, which registered 17.5 million users in the same period, according to Nielsen / NetRatings. This was a record for both sites, as The New York Times’ user pool grew due to the shutting down of TimesSelect, and the Guardian launched Guardian America. Considering these recent results, the Guardian seems to be winning its bid to become the referential international news site. Guardian Unlimited’s US readership was already very strong before the launch of Guardian America. And US readers are reportedly drawn to the British online editions.

Here I speculated on the impact on products and operations of once local or national news brands going international. This also raises questions about business strategy — it’s not easy selling advertising around the world. But the race is indeed on: Who will lead at least the English-speaking universe?

(Disclosure: I write and consult for the Guardian. So I’m rooting for them.)

Also: I found this clip via the still-in-beta journalists’ bookmarking service, from Scott Karp (and disclosure: I’m on the board there so I’m rooting for him, too. You’ll soon be there, too.)

LATER: Guardian writer Bobbie Johnson in the comments and another Guardian colleague in the email say that the Editors Weblog is comparing apples and kumquats here; the stats are not equivalent. It’s still great growth and impressive size for both and the international question is still fascinating. But the sun still does set on the British empire. For now.