NowPublic’s Leonard Brody’s a smart guy but I think he’s full of gas when he says that local doesn’t matter. He told Liz Gannes at GigaOm:
“I not a believer in local anymore,” said Brody. “I used to think that hyperlocal was what mattered to people, but for 35 and under especially, the concept of local is very different. Like Facebook publishing the news feed… it’s changed from hyperlocal to hyperpersonal.” Weather, traffic, and crime are important, but they’re commodities, he said, adding local politics might be the exception, but nobody cares about them anymore.
I agree with Rafat Ali’s reaction to that: “What he really means: local’s hard as hell.”
Amen. But important as hell. Let’s look at the front page of NowPublic right now. Here’s a story about a Caracas metro crash. Now I’m very sorry for the victims of this tragedy, but it doesn’t touch my life. It’s not local to me. It touches lives in Caracas. It’s local to them. Here’s a story about a fire in the Jersey pinelands. I’m in Jersey but that’s not local enough for me. But to the folks who can smell the smoke, it matters. It’s local. The UK floods story is international — at least on this end of the world — but it’s also a different story locally (see what the BBC did with maps in networked geojournalism).
Local is damned hard because no one yet — apart from newspaper companies — has managed to get a critical mass of local content and no one — including me — knows yet how to create an alternative that can gather and share that much and more on new economics. But I have no doubt — no doubt — that there will always be a market for local news. And I have no doubt, too, tnew tools and means and people — like those behind NowPublic — can be used effectively to help gather it. Still, it’s almost impossible for a metro paper — let alone an international citj service — to say it is local because the odds that it will have what is local to you are next to nil still. That’s what makes local so hard.
Not every story is local. And lots of local angles are insipid. But to say that young people don’t care about local is making the mistake the AP made with asap (see below). Beware.
I care about local and so do most people I know, regardless of age. We care about our local taxes, restaurants, crimes, construction, economy, services, communities, neighborhoods, and gossip, too. I would take in more local reporting — more broadly definied — if it existed. I say we need more local reporting, not less, and it needs to get more local. I would like to see how the NowPublic infrastructure could be outsourced to help incumbent local news companies and new local news companies do that. I think that would be a more productive path for discussion than just dismissing local as the province of provincial old farts like me. And then we need to organize it and that’s why I’m excited by Outside.In (to which — full disclosure — I am an adviser).
The great opportunity in local is that no one has solved it yet.