The other day, I congratulated Laurel Touby on her sale of Media Bistro and now I get to congratulate my friend Dave Morgan on his sale of Tacoda to AOL. Dave is one of the nicest and smartest men I’ve met in this world and I’ve known him since early in our online careers, in the mid-90s, when I tried to hire him at Advance and he said no because he was burning to start a company. That company was Real Media, one of the pioneers in ad serving and sales, now part of 24/7. Next came Tacoda, which started as a behavioral targeting software company and turned into a gigantic ad network through his vision. There are few people who understand the economic underpinnings of our internet like Dave. And I’m delighted for him and his team.
by Jeff Jarvis