Advertisers are chumps

Advertisers continue to pay more for less: TV’s upfront sales look to be up this year. They are no longer limited by the scarcity of broadcast yet they are too lazy or clueless to go put together the less expensive, more targeted, and more efficient alternatives in other media.

: LATER: The Times today says that some of this added revenue is coming from online packages and so good on them for that. But still, advertisers need to start thinking past the scarcity economy. They should want to: it will lower their prices and give them better targeting, less waste.