The value of exclusivity

At this morning’s panel at the RTNDA conference, someone asked Sandy Malcolm of CNN whether they paid Jamal Albaughouti for his video from the Virginia shooting. She said that he just uploaded it. But then they contacted him and negotiated exclusivity and, it seems, payment. I criticized the notion of exclusivity and argued that they’d be better off putting the video out there with a CNN ID to take credit for having gotten it and to get the idea across that one can submit news video to them. I also argued that they should give their videos permalinks and allow them to be embedded (she said they’re working on such things). This video has set a record for CNN, Malcolm said, with more than 2 million views. It could have even more. And by the way, of course, the video is up on YouTube. The value of an exclusive today lasts about 30 seconds.