Via Martin Stabe: Die Welt in Germany went web-first and pageviews are up 40 percent in a month. The new site, launched in February, includes regular TV news reports from Die Welt, podcasts, blogs, a generous list of recommended outside blogs, and links to competitors; one can subscribe to anything via RSS and comment on all articles.
And here, the head of Welt publisher Springer Verlag, Mathias Döpfner, says (if I’m translating correctly): “Editorial quality will be the crucial. The digital transformation gives us completely new opportunities to invest in editorial content.” Now that’s the wise strategic view.
