The blog paper

The Buckinghamshire Advertiser, a Trinity Mirror local paper, has relaunched its site as a blog (recent post: ‘send us your pothole pictures’). It’s simple. It works. (via Martin Stabe)

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  • Thanks for the link and the feedback. You might also be interested in the ten hyperlocal blogs we’ve recently launched in the Teesside area in North East England: http://www.gazettelive.co.uk/yourgazette/

  • Though like all blogs the layout means there is little opportunity to give certain stories more prominence, or a longer ‘life’, regardless of their importance.

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  • “Though like all blogs the layout means there is little opportunity to give certain stories more prominence, or a longer ‘life’, regardless of their importance”

    I can think of a number of ways around this, and I’m sure more inventive people could come up with more…

    Some blog systems allow you to ‘feature’ the post making it stay on the top of a page. The problem with this crude method is that even if it was marked as such returning visitors may not see the new post(s) below.

    Maybe a more practical option would be having the site designed so that a side bar would list the top posts in order of prominence, controlled by the editors.

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  • But at which point does something start and stop being a ‘blog’? I agree it is is just content management software. But it tends to encourage a date-order approach.

    If you stick with the basic blog set-up more or less, then it’s a bit like having a shop window and just sticking whatever stock comes in most recently at the front. So maybe now again you move something that’s more important nearer to the front again. But, the bottom line is, you are not selling your stock/content as effectively as you might do if you positioned each item according to its value.

  • In some systems, you can keep blog to Email to the site. The problem with this method is crude, but not as a visitor does not see, marks the new message (s) below.