Google conquers Britain

The Telegraph reports that Google is on track to become the UK’s No. 1 company in advertising revenue.

The company’s UK advertising revenues jumped by 83pc in the past year, hitting $1.6bn (£821m) in 2006, according to a filing with the Securities and Exchange Commission.

It means that Google has now overtaken Channel 4, which earned £775m, and makes it the country’s second-biggest advertiser after ITV, which recorded £1.63bn worth of spending in 2006, but is expected to record a drop in revenues for 2006 when it files its latest figures on Wednesday.

The news is the latest sign of the rapid shift away from traditional forms of advertising to the internet and other more dynamic media.

And you thought Microsoft was scary.

  • Great to see that the UK is testing the value of Google’s ad formula with big budgets. Next we can see how many of these early adopters renew and even increase their budgets. That’s the acid test of value delivered.

    Another medium, hot in the 80s, lost almost 50% of all their new clients year on year. Two decades later they are still struggling.

  • Ayal Rosenthal

    Microsoft junior will, like Microsoft, eventually reach its market saturation point. However, we are a couple of years and billions in revenue increases away from that.