Friends’ friends

Market IQ says it has a new method for measuring influence that does a degree of separation beyond Technorati influence. They say it matters how many links the people linking to you have.

  • The true value of what we’ve done at Biz360 is to use link analysis and reach data samples to estimate reach for blogs throughout the long tail. With our strong background in traditional media measurement, we can now offer marketers a single metric for apples to apples comparisons of brand visibility across social media and print, online and broadcast news. We look at how prominently companies and brands are featured with the text of an article or blog post to further scale the impression count.