Barack Obama has started his own channel on Brightcove, Beet.tv reports.
Beet.TV has learned that Brightcove’s arrangement with Obama will be multifaceted. It will include ongoing publication of campaign videos, the creation of a Obama “channel” on Brightcove and a syndication function which will allow bloggers and Web sites to have campaign clips published directly on their pages.
Steve Safran at Lost Remote thinks it’s a good idea. I agree. It gives him control of the presentation. But I also saw on YouTube that a few dozen people put up the Obama announcement video. That’s not as smart; it splinters the rank-and-file. What we saw in the Dean campaign is that they want to gather in one place and talk and conspire (and date, too).