Give me your word of mouth, please. The Word of Mouth Marketing Association just emailed me to come to a confab they are having in December to question Richard Edelman about his firm’s Wal-Mart blogging fiasco and more. No holds barred, they say. I’m not sure I want to do it. I don’t much like the fact that there is a Word of Mouth Marketing Association; I don’t want them buying our mouths and thinking that they can rent buzz and our opinions with it, corrupting the space. I have avoided the organization in the past. I also don’t want to be seen as a soft-ball pitcher. Nor do I want to be the convenient snarker. Then again, it is a chance to get warn and scold. I told them that I would ask your advice. With one exception (he/she knows who she/he is), I want to hear from many, not only with advice on whether I should do this but if I do, what my goals should be.
: LATER: Here is the WOMMA questionnaire: Are you cricket?
