From Ad Age tomorrow:
Memo from Sports Illustrated to America Online: We don’t need you anyway.
After being rebuffed by its Time Warner sibling AOL on a proposal last year to build a major sports portal together, Sports Illustrated is nailing down a deal to expand its relationship with Yahoo, presenting a planned “My SI” desktop application to agencies and striving internally to improve its online video.
Time Warner is the most dysfunctional of families.
