For those following the Strumpette saga, “Amanda” has exposed her/him/their self in the comments below:
If you did just a little research, you’d readily find that there are 5 people that write for the character “Amanda Chapel.”
Why a character? Two reasons:
1. It provides us a platform (brand) where we are able to draw attention to some of the hypocritical issues that presently plague PR.
2. It’s safe. This shields us from ad hominem arguments which are a mainstay of net discussion. See, in the “flat world,” Jeff can rally 6 million people (as with Dell) with pitch forks and torches very well. Regrettably, that comes without any real depth. That, by definition, is a mob. Mobs like hangins.
Our motive is simple to check the blog hype, especially in PR, and to do that without retribution.
PS Regarding Edelman… They get our attention a lot because they are some of the most prolific blog advocates in PR. We’ve come to call their “Me2Revolution,” the Me2CommieBastards.
He/she/they are still trying to take the easy way out, though. I emailed “Amanda” and said:
I still want to push you on the anonymity/pseudonymity of “Amanda.” Yes, it’s cute. Yes, it lets you go hyperbolic. But as PR (communications) professionals, I’d think that you’d want to get credit for your ideas. Or to put the question another way: What does attacking the ideas of others do for your business?
They complain about bloggers being snarking mobs but then they create a character to do nothing but snark from behind a veil.
By the way, the assumption from all the prior sleuthing is that Amanda is a creation of at least one person in this bunch.
: I still prefer Rex’s theory, from the comments below:
Just a theory: Nick Carr is Amanda Chapel. Or maybe Nick is John Dvorak.
: The Amandas respond in email:
We are our words. The motivation is exclusively within the art. However, Guernica, Strumpette is not?
Oh, gag me with a PR schwag pen. I don’t buy it. Art? Hardly. Amusement? Why? I still don’t see the business motivation from a bunch of flacks so clearly is intent on protecting big business. Perhaps this is just their last will and testament.