Jon Friedman thinks he has the solution to Time magazine’s woes: distribute on Thursday instead of Monday. I tried that years ago when I launched Entertainment Weekly. I badly wanted it to arrive just before the weekend, at its freshest. But the distribution infrastructure makes that essentially impossible; the trucks roll on Mondays. We were supposed to have few newsstands, so I looked into special shipments directly to them (how about using this new thing called FedEx?) but that was horribly expensive. The Week magazine manages to do this but it is almost entirely subscription based and has very few newsstands.
by Jeff Jarvis