Reuters does a deal with Global Voices to include content in stories.
The alliance has been struck with Global Voices Online, an international network of bloggers co-ordinated through Harvard University, that will see blog content used when there are large general interest events such as elections.
“We need to open our website to other voices,” said Dean Wright, Reuters’ global managing editor for consumer services. “There are a lot of conversations going on around news these days and we want to tap into that.”
The blog content will be displayed in two ways – either as clearly labelled posts within the company’s own websites, or as a link to a separate website placed at the end of a Reuters story offering readers a broader perspective.