Guardian Column: Newspapers and search

My latest Media Guardian column — this one about the foolish publishers trying to shut themselves off from Google … and thus the public — is up here (and here). A snippet:

The World Association of Newspapers is portraying Google as an enemy of news. I wouldn’t say that. I’d call Google something between a necessary evil and a friend – and if news organisations are smart, they will learn how to befriend the beast. …

At this month‘s Online Publishers Association conference in London, WAN managing director Ali Rahnema asked: “Could this content exist if someone else wasn’t paying to create it?” Well, in the quaint Americanism of my hillbilly roots, I’d say Rahnema got this bassackwards. Instead, we soon will be asking, “Could this content exist if someone else wasn’t linking to it?”