Month: November 2005

  • Local ain’t easy

    Brad Feld invested in Judy’s Book, yet another effort to get people to submit reviews of local merchants and such. Fred Wilson concedes that the same issues folks like me raised with Riffs hold for Judy’s Book. Judy’s Book tries to encourage people to submit reviews by having them earn coffee cards and iPods — paying them, in other words. Paying for contributions is great. But it just indicates that it is otherwise difficult or impossible to get people to contribute content. And I’m not sure this will scale any better than previous efforts have.

    I go to the North Jersey page and the questions I see are about earning those spiffs, not about good Mexican restaurants. And even if I did find those reviews, I don’t know who these people are; I don’t know whether to trust their taste. So such efforts have two problems: Getting enough contributions — which is a lot of contributions, since you’ll want to cover most vendors in most areas — and then worrying about the quality (aka trust) of those contributions.

    Feld says part of the reason he invested in Judy’s Book is because it comes from Andy Sack, who created the very similar Abuzz, which was a success … well, at least it was for Sack and his investors (including Feld). But Abuzz was bought by the New York Times Company and proceeded to be a bust. There were efforts to get us involved when I was working at Advance and I resisted them all for the same reasons then as I do now:

    1. It’s hard to scale local.

    2. It’s hard to convince people to contribute content to me when they can now control content on their own.

    If, instead, you can find ways to harness (aggregate, link to, make searchable, whatever) the content that people create under their own control and connected with their own identities (aka trust), then I think that will be superior.

    There are models for local that may work, just not in a neat, centralized way. Baristanet is one. NashvilleIsTalking is another. Both leave control and content and trust and identity at the edges.

    If you can figure out a way to enable that — with search, functionality, ratings of the raters, and revenue — then I think you’ll have a winner. Until then, I will wish luck to Judy’s Book and Riffs and other such services. But I think you’ll be just a centralized waystation on the path to a distributed future. Think edgey.

  • Guardian column: Prinzessin von Podcasting

    I wrote my Guardian column this week about Annik Rubens (aka Larissa Vassilian), the podcaster behind Schlaflos in München and Filme und So, whose voice was a siren call that helped draw me to Munich on my way back home from Europe a week ago. The column is here; an alternate page is here. An excerpt:

    I wanted to meet Vassilian to find out whether that voice was indeed authentic – it is – and to learn how she does it. In a Munich cafe, she told me she has loved radio since she was young. Instead of watching German TV, she escaped to her room and listened to the Voice of America because “it seemed wonderfully exotic”. As a result, she learned to speak flawless English and also how to make lively radio – how, in her words, to put laughter in her voice as she speaks into her microphone, imagining that she is simply talking to a friend on the phone. As a teenager, she worked part-time at a Munich radio station. Now, as a 29-year-old journalist, she can be, like any freelancer, chewed up and spat out by various German publications. And so she came to try podcasting.

    This is a cautionary tale for media bosses: it’s hard for talent to rise and survive in your institutions. But on the internet, with her podcasts and her thousands of faithful fans, Vassilian has the freedom to be herself. Later, I asked her partner on Filme und So, Timo Hetzel, what he plans to do when he finishes his studies. “Podcast,” he replied, without hesitation. Beware: tomorrow’s stars are no longer necessarily interested in yesterday’s media.

    We spent hours in a Schwabing cafe talking about podcasts, journalism, advertising, media, and that night, I got to meet Timo with other bloggers in a restaurant over great wurst (Eamonn Fitzgerald reported).

    One tidbit I didn’t put in the Guardian column because it would have been meaningless to a UK audience was that one of the DJs who influenced Vassilian was Shadoe Stevens. See, he was good for something.

    She was amused that one of the commenters here wondered, upon learning that I’d meet her, whether she was a “babe.” I’ve never been asked that about meeting bloggers. (Winer’s no babe.) Her smile is every bit as enchanting as her voice and, yes, she is as lovely as she sounds. But she doesn’t look like what you’d expect. And this leads to a funny media story she told me. Vassilian’s mother is Bavarian and her father is Armenian. She has long, curly, and dark hair — which is to say that she doesn’t have the blond hair and blue eyes you’d expect. She said that based on her cohost Timo’s voice, she might have thought in turn that he has blond hair and blue eyes but he, too, doesn’t look like he sounds. Anyway, Larissa said that the German TV magazines (more successful these days than TV Guide) seem to have a rule that they must have a blonde-haired, blue-eyed actress on the cover for every issue and she had to write some of those cover stories. One week, part of her story was how the actress had two different colored eyes and how bizarre that is. But by the time the issue came out, though that anecdote stayed in the cover, the actress’ picture had been Photoshopped so she had two blue eyes. In old media, you have to look the part. On the internet, nobody knows you’re a brunette.

  • What Craig is talking about

    There has been much comment and speculation surrounding what Craig Newmark said in London a week ago and then blogged:

    I’m working with some folks on technologies that promise to help people find the most trusted versions of the more important stories… and this is personal, helping out another group not associated with craigslist….

    Craig was trying to clear up some misimpressions in various stories and posts that jumped off from this Guardian report but he couldn’t say much because the company is still stealth. To help clarify:

    Craig invested in the news startup I’ve been working with, which I mentioned briefly back in May. He is one of our angel investors and advisor as an individual, not on behalf of Craigslist.

    We’re not ready to show or describe our service in any detail; we’re still in development. Our goal is to create a platform to organize the world’s news using the best of technology, community, and editors. We see an explosion of interest in and coverage of news from incredibly varied sources around the world and see a need around that.

    We plan to have a beta in the spring. And as I’ve blogged before, we will be looking for talent in various areas; we’re not ready to take on more folks yet but I’ll let you know when we are. And of course, we’ll post the jobs on Craigslist! In the meantime, stay tuned.