Month: November 2005

  • Don’t they need new blood?

    The American Press Institute puts $2 million into a project to find new business models for newspapers but I think they make a few mistakes: First, it’s not about new models for newspapers; it’s about new models for news. Second, the august group they gather for the task, though smart and experienced, are all from the big companies and the old ways. The newspaper industry’s worst fault is that it is insular and rejects new blood. This would have been a chance to find new people (and no, I don’t mean me) who are doing new things in new ways. That, ladies and gentlemen, is where the new models are going to come from, not from the old ways.

    : Rafat Ali’s take here. And Rafat’s just the kind of person who should be in this thing.

    : LATER: Nancy Wang says:

    … the project goals also entail an “assessment of the threat to newspapers, including emerging competition”. Call it semantics, but this line of thinking continues to be insular. Instead of thinking about threats to newspapers, they should be thinking about learning (maybe even partnering) with the emerging competition that seems to be taking away their audiences.

    Right. It’s not about the threats to newspapers.

    It’s about the opportunties for journalism.

  • Creating false scarcity in advertising

    It’s absolutely absurd that The Wall Street Journal is reporting that major sites are running out of ad inventory. There is no end of inventory — that is to say, people interacting with content of all sorts and all subjects — in blogs and elsewhere on the web. This is exactly why those big sites should be setting up networks among them to support them — not buying them but finding the quality and trusted sites and including them in ad networks. This is always why it’s important for media companies and us in this new world to educate advertisers that being on the front page of a big site is no longer smart advertising. No one, especially advertisers, should want to recreate TV’s inefficient and overpriced upfront online.

    Says the Journal:

    As marketers shift dollars from TV and print media to the Internet, more Web sites are hanging “sold out” signs on their most coveted pages and dramatically raising ad rates.

    The front pages of Yahoo Inc., Time Warner Inc.’s AOL and Microsoft Corp.’s MSN are sold out on big display ads for months in advance, ad buyers say. Web sites offering car-buying tips are booked so far in advance — up to 18 months in some cases — that they are selling ads for next year in a process similar to the way network TV spots are sold….

    MSN says it currently charges between several hundred thousand dollars and $1 million for a prime, 24-hour ad spot on its home page. That’s up from about $25,000 to $50,000 four years ago.

    “It’s starting to get into Super Bowl territory,” says Sean Finnegan, U.S. Director of OMD Digital, a unit of Omnicom Group Inc. that buys ads for clients such as Dell Inc. and Johnson & Johnson.

    By contrast, the average price of a 30-second TV ad for last February’s Super Bowl was $2.4 million, while a full-page color ad in People magazine costs $228,275. A 30-second spot on this week’s episode of ABC’s “Desperate Housewives,” which had 26.5 million viewers, cost $574,504, according to Nielsen Monitor-Plus….

    Still, the rising tide of ad dollars is lifting some smaller boats. The shortage of premium spots is driving advertisers toward smaller targeted Web sites that capture niche audiences and even into what is known as “remnant inventory,” or otherwise unwanted spots across a wide array of Web sites.

    Watch that tide shift further.

    Google, by the way, is way ahead of them, not seeing scarcity as a sales opportunity but as a problem to solve by reaching deeper into the web. That’s the right way.

    Google is something of an exception because it has a different model from the big portals. Where other portals rely more on certain highly viewed pages, Google links its ads to keywords in Web searches and other online content; the ads are displayed when consumers view related content. Google doesn’t have a static amount of places to put ads. Rather, advertisers bid in an auction to have their ads displayed when consumers view relevant content and generally pay only when a consumer clicks on the ad. Such ads can appear on sites ranging from AOL to a one-person Web log.

    “It’s agnostic toward inventory,” says Tim Armstrong, Google’s vice president of advertising sales. “It could be a home page, it could be page 4,326. Our inventory basically grows along with the Web.”

  • Taking the pajamas off

    Now I’m even more confused about Pajamas Open Source Media. I just tuned in from Munich to their Rockefeller Center event and they’re into a panel about fashion. The first person says she doesn’t blog and thinks blogging is absurd and never reads them and is liberal and feels like Ann Coulter in a room of Democrats. What is it with the fashion? How is this going to be open source? What did they need $3.5 million for once the lunch is paid for? Oh, and by the way, are they paying Judy Miller to speak? What’s it all about, Alfie?

    : And now they’re entering into a politics panel with the oh-so-fresh question: Who’s a blogger?

    Perhaps they should have called it Brigadooon Media.

    : It’s getting more and more absurd: Now on the webcast, as they file out to lunch, there’s a combo playing Making Whoopee.

    No, they got rid of the guy who was doing that.

    : The sound has gone off. I was going to blog Judy and Glenn. Instead, it’s late over here and I’m going to dinner. I’ll try to record the feed in case it starts up again.

    : I’m hearing a bit of Miller. She describes the scene in prison as “a bad c movie: bad girls in jail.” She says that none of her other sources, whom she sought to protect from “fishing expeditions” in the grand jury, did not discuss the Plame affair; I hadn’t heard that before and wonder why it was an issue. She says Drudge, Salon, et al are becoming “virtual MSM” facing the same challenges as big media, including “questions about their reliability,” business, and government pressure. She complains about some blogs: “The most irresponsible of them conjuring up million-dollar book contracts that I did not have, unfortunately, and still do not have.” She said some bloggers were “vicious and irresponsible.”

    She talks about the shield law in Congress and how it should cover more than msm journalists but can’t cover all. Then she suggests how bloggers should get covered: “Bloggers who want to be part of the MSM club… are going to have to start abiding more religiously… to certain rules of the road… that would have prevented some of the stories that were circulated about me.” It’s all about Judy. She then presents five rules:
    1. Be honest about how you are and what your agenda is and who’s funding you. She says we “don’t have to look far” to find examples of bloggers who are now. Who, Judy? I hope someone presses that. If you’re going to throw out that accusation, back it up with facts. Good reporting, you know.
    2. Try to reach the subjects of stories for comment before publishing. “This is journalism 101.” But here’s web 102, Judy: those sources as often as not can and do respond on their own sites.
    3. If a subject denies what you say and has evidence, “say so; it might actually be true.”
    4. If you make a mistake admit it. Ohhhh, boy, isn’t that the juicy one. How come it took you so long to admit your mistakes? And have you yet fully? She said the Times does this through editors’ notes and she doesn’t entirely approve of them.
    5. If you are wrong, keep going until you get it right.

    Jay Rosen is asking a question and we cannot hear on the webcast. DAMN!

    It ends with Rosen saying her case would not have been covered by the federal shield law as it stands. She said her lawyer thought she would be.

    : LATER: I asked Jay and he emailed me what he said:

    I asked her why she continued to speak out for a federal shield law before journalism groups, legal groups, television audiences and Congress without mentioning that her case would not have been covered by the law’s protections; and I reminded her that Bill Keller agreed (he said it on the PBS Newshour) she would not have been covered, which is why he described her action as civil disobedience: what you do when you run out of legal protections.

    Why would you not mention that? I asked (adding that her remarks today were a perfect example) especially since it bears on the question of how good a spokesperson you are for the law.

    Her answer? Same answer she gives anytime she is in a jam. Keller is wrong. I am wrong. Her case would be covered, and her lawyer told her so. The only exceptions, she said, are urgent matters of national security.

    Basically, this is a falsehood. Everyone knows there is never going to be a federal shield law without an exception for revealing the identity of an intelligence agent (which can cause death to those under cover.) This is one of the reasons (but there are several others) her case would not have applied. “It’s not the only thing I disagree with Bill Keller about,” she said with a chuckle. What’s amazing is that Keller made his comments in July when he was still strongly defending Miller and speaking of her actions with a certain awe.

  • The FCC losing its balls?

    The Wall Street Journal wonders what happened to FCC Chairman Kevin Martin’s vow to get tougher on so-called indecency.

    But Mr. Martin, a Republican, has had difficulty achieving a majority among the four sitting commissioners on some indecency complaints before the FCC, prompting some aides to suggest he reduce the backlog by seeking fines or dismissals in a more piecemeal fashion, rather than resolving a large number at once. Mr. Martin has one ally on these issues in Michael Copps, a Democratic commissioner.

    Two other commissioners, a Republican and a Democrat, generally favor more modest actions, and their unease at handing out big fines and expanding the FCC’s definitions of unacceptable programming has slowed Mr. Martin’s efforts….

    Other complaints concerned graphic descriptions on “The Oprah Winfrey Show” of teenage sex acts, which drew thousands of complaints. The FCC is likely to dismiss those complaints, insiders say, because viewers were warned about the nature of the show’s content, and Ms. Winfrey said it was aired to help educate parents. Many of the complaints about the Oprah Winfrey show were from supporters of Mr. Stern, the shock-jock, noting that the show’s language was far more suggestive than some of his shows that have drawn FCC fines.

    And there we see the FCC’s essential hypocrisy and perhaps the real reason for the slow-down in finess: They got rid of Stern. Their work is done.

    : But, of course, I fear that the FCC will get jealous of Canada, where the government also regulates speech on satellite — and where, in fear of government action, Sirius’ franchisees will not air Stern. I fear the FCC will try to follow course, even if it is unconstitutional in this country.