Here’s what Ethan would do if he bought a newspaper, starting with this:
1) Take the third floor (newsroom). Move them out and cut some staff. Put them in a big warehouse type space that was computers on the outside wall, and conversation areas inside. Make this warehouse in a public space, open to the public. Put in a coffee bar, open wifi and invite the consumer to come in. Leverage the content the consumer creates in this environment so that the reader is also the (co) writer.