The price of thought

The WSJ reports that Google is toying with the idea of renting books that can be read, not downloaded or printed, over a week. They say Google would charge 10 percent of the cover price. Thus, they believe that the ideas and thought are worth one tenth the paper, distribution, and retail markup. And, of course, not all that would go to the guy who had the thought; she’d get a fraction left over after publishers, agents, and Google itself. Content is devalued yet further. [via Paid Content]