Seth Godin at BlogOn is presenting Squidoo, which I’ve already said I like (go there for the explanation of what this is). He calls it “a platform for meaning.” He has the knack, Seth.

I asked the question I forgot to ask when I last saw this: Spam. He said that humans have to create lenses; computers can’t automate it. He said spammy lenses will fall to the bottom of rankings. And he said that anyone who creates spammy things will be killed off the service, no notice.

He said that the ad revenue from Google AdSense will be pooled and half will be divvied up among “lensmasters” according to traffic. I asked whether that’s fair to the guy who writes lenses on high-value topics vs. cats. He said this is an attempt to answer clickfraud, but he also said the algorithm can be changed.

He hired respected Heath Row to manage relations with the community.

: By way of introduction, Seth says that he saw Good Night, and Good Luck last night and there’s no question that Murrow would blog today and would not have to argue with network executives.

: He also says that big companies have been shocked that, “It doesn’t matter who you are when you start blogging,” he says. “It matters what you say.”