Sell Dell

So Dell announces a luxury line — its Lexus — with better computers and better service: “But Dell says the real feeling of luxury will come from its customer service. Buyers of the XPS laptops will be connected with a customer service representative within five minutes of calling…” Which is to say that all the rest of Dell’s customers get crappy customer service and long waits and that in its other models, it doesn’t sell quality and only sells price.