Steve Rubel reports that Mike Kaltschnee, the creator of the Hacking Netflix blog, is now starting a blog dedicated to tracking Trader Joe’s.
It’s a neat idea: individual blogs keeping a watchful eye on individual companies. This is just how micro this world can go.
If I were going to buy stock in a company, I’d be glad to have a person — rather than an analyst — giving me new perspective. Ditto if I were going to become a customer.
Hmmmm. What company should I track? Oh, maybe…. Dell?….
