David Carr in today’s NY Times on podcasting (full disclosure: he quotes me with a full disclosure):
For the time being, podcasting is a cipher, a technology that seems to further threaten established media’s stranglehold on public consciousness, but offers little opportunity in the way of a real actual business. Big media are aggressively attempting to get their arms around the next big thing. But it remains elusive, a medium that is viral and uncontrollable by nature, and that does not threaten to become a business any time soon.
