Open ads
: In the discussion about sell-side advertising — ads selected by publishers, who know best what will perform on their sites — I pushed a few further notions, including (a) open-source ad calls to allow ad-hoc networks to be put together by any marketer anytime involving any publisher, (b) transparent targeting, allowing the consumer to save the advertiser bucks by telling him not to bother selling him something he doesn’t need, and (c) open creative, arguing that consumers can create better messages to sell products.
Here is OpenAd.net, a marketplace that at least allows marketers and creatives to pitch needs and ideas to each other. I’m not sure how it works but Trendblog writes it up here.
