Share the knowledge

Share the knowledge

: The BBC has put up a comprehensive and free course in shooting better video (see for more).

How smart of them. This is what the future of news is about: sharing.

By teaching those who care to learn, the BBC is building an army of news-gatherers in the world. One of them could be there when the huge story happens. One of them will be inspired to go out and report a story. And that video will end up on the air — on the BBC or on the internet or elsewhere — and we’re all better informed.

You could argue that the BBC, which has also talked about starting a journalism school for citizen reporters, can do this because it has a different mission than a commercial network: It is supported by license fees to inform the public, period (which would make you think, by the way, that NPR, PRI, and PBS should be doing exactly the same thing here).

But I’ll argue that the wise commercial station — and newspaper — should be doing this, too, because it will produce more news and improve the reporting of that news reporting at a lower cost, while also taking down the barriers that have been built up between the press and its public. It’s good journalism. It’s good citizenship. And it’s good business.

  • James

    Funny, since NPR does this all the time.
    Ever hear of “Radio Rookies”, “This I Believe”, or the “Story Corp” project, etc…? Even “This American Life” (sometimes)?
    Time to start turning on the radio before you criticize it.

  • whodat

    You can argue that it’s good, but it’s not. There are so many other ways that companies could make better use of those dollars. Not to mention union issues.
    We’ll also be looking for all the online courses you’ll be putting up Jeff.

  • Glyn

    James, you’re talking about radio but Jeff was talking about television.

  • James

    When he cited National Public Radio and Public Radio International, um, I think he was probably talking about radio!
    You just got zung!