Pass the soap
: A flack crows about something I wrote yesterday. I don’t know why, but it makes me feel a little dirty.
4 responses to “Pass the soap”
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The man’s name being Krock, you can take a little comfort.
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Perhaps this is why you feel dirty….
David Krock wrote:
Position yourself as the expert on a main solution your business provides the market. By taking the initiative to give a free service to a person who is a market influencer …. -
Jeff, “Positioning” is a book by the advertising experts, Ries and Trout.
You have to establish brand “you.”
You need a media advisor, man. Right now, you’re just another boring white bread blogger. What’s your hook? -
Seems like Krock is relying on the old half-canard that there’s no such thing as bad publicity. My sense is that this rubric’s even LESS than half true on the blogosphere. If this guy wants to celebrate his burgeoning cyber-renown as a a first rate manure salesman, that’s his bag.
But when the b-sphere starts spelling crock with a K and refers to being Krocked, will he still be rejoicing? Time will tell.
