How to piss off your customers, chapter 476

How to piss off your customers, chapter 476

: I just got an invitation to join a beta of Yahoo 360. I’d heard good things about it and wanted to. But when I went to sign into my Yahoo account, I was “deactivated,” which sounds painful, eh? Well, it’s more painful for them than for me. Yes, I hadn’t used the account much because it became a spamagnet. And I never was big on personalization. But here I had a reason to return to Yahoo and what does Yahoo do? It tells me to buzz off. So buzz off, I do. What would it cost Yahoo to keep that account there? Nothing. What does Yahoo gain from killing the account? Nothing. What does Yahoo lose? Me.

  • Yahoo lost me a few years ago when I cancelled a trial subscription to their college football broadcasts, only to discover that they continued to charge me for the service. I fought with them to explain that I didn’t have a cancellation e-mail because their system never sent me one, even though the web page told me the service was cancelled. Clearly it was my fault for not knowing that I was supposed to get an e-mail message. It makes no sense to assume that, just because the web page returns a cancellation notice, that the service was actually cancelled.
    I cancelled again when I found out about the charges, and the second time, I got a cancellation e-mail. Much to my surprise, they charged me again. I called and demanded my money back, which they promised to do. On my next credit card statement, not only did I not get a refund, they charged me again. That’s three charges after I cancelled the first time, two charges after I cancelled the second time.
    I called again and had to prove that I’d cancelled, forwarding their own e-mail back to them that clearly showed I’d cancelled (again) two months prior. They refunded my third month’s charge. When I called to demand the rest of my money back, they promised to refund it. 18 months later, they still have my money.
    Not only am I amazed that a technology company could be so inept at technology, I’m stunned that they could be so greedy and/or stupid as to let me walk away. But really, how could I stay? They let me know quite clearly that I wasn’t worth a $4.95 refund.
    So, yeah, Yahoo sucks.

  • keith

    That happened to me too – not using an account for a while and having it closed down… but if you read the page carefully, you can easily re-activate the account, you just might lose any saved emails. At least thats how it was a few months back.

  • do you really want to be involved in a Yahoo version of Friendster?
    no, not a Yahoo version of Myspace, a Yahoo version of Friendster?
    you’re better off starting a Xanga blog.

  • Come on, it’s not that bad… I got the same message. Just because we got our attention distracted by other things, like Google, WordPress, Flickr and what not for the past 4(has it really been that long!) months… and now finally they come up with something interesting.
    Why not give them a chance, perhaps, it’s good enough to stick around this time, instead of being away for another freaking four months!

  • Hi Jeff,
    I’m Harshal.
    I’m waitting like anything to get an invitaion for joining yahoo 360.
    I’ve testing MSN Spaces and now want to try my hands on this new service.
    Kindly send me an invitaion.

  • Josh

    I tried for years to get Yahoo to give me my password so I could unsubscribe to some Yahoo Groups. The site _always_ came back with an error message, no matter what machine I tried to use. I ended up blocking the addresses of the groups. Shame. That’s inexcusable for such a big company.