How to piss off your customers, chapter 476
: I just got an invitation to join a beta of Yahoo 360. I’d heard good things about it and wanted to. But when I went to sign into my Yahoo account, I was “deactivated,” which sounds painful, eh? Well, it’s more painful for them than for me. Yes, I hadn’t used the account much because it became a spamagnet. And I never was big on personalization. But here I had a reason to return to Yahoo and what does Yahoo do? It tells me to buzz off. So buzz off, I do. What would it cost Yahoo to keep that account there? Nothing. What does Yahoo gain from killing the account? Nothing. What does Yahoo lose? Me.