Yahoo
: Lloyd Braun, the former head of ABC and the new content head at Yahoo, was interviewed by Max Robins, the editor of Broadcasting & Cable, at iMedia. Frankly, Braun didn’t have much to say; he sounds like so many old-media executives who switch over to new media and spend the first months gasping about how new and different and wonderful it all is but they’re still thinking in their old models. Some make the caterpillar switch, some don’t. The one newsworthy thing Braun said, which Max jumped on, was this: “If I knew what I know now when I was at ABC, I would have taken half my media budget and put it here [in online].” Sure, that’s self-serving for an exec of an online company. But I think he meant it.
