Ever bigger

Ever bigger

: The other day, Marketwatch internet man Frank Barnako emailed me for reaction to another HitWise hit on blogs, in which they used the ridiculous comparison of a few blogs to the entire internet and tried to argue that political blogs were sinking after the election.

I went to the Sitemeter links for the blogs cited — Instapundit, Wonkette, and Kos — and found that, in fact, they were up hugely over a year ago and that they kept a gigantic share of their election-bubble traffic.

Frank wrote the story that way.

DailyKos’ visits last month totaled 12 million, up from January’s 2.6 million, according to the Sitemeter Web tracking service. Instapundit had 6.3 million November visitors, compared with 2.7 million in January.

Ann Marie Cox’s Wonkette.com has shown an increase in traffic between October and November, rising to 2.9 million from 2.8 million visits. Credit for some of that gain perhaps should go to her numerous public appearances and interviews. In January, the Gawker Media-operated site had 160,000 visitors.

[But don’t confuse visits and visitors, folks; a visitor can make multiple visits in a day.]

  • Common patterns for political websites (pre-blogging) show a huge increase in traffic leading up to elections and then a fall-off of less than pre-election traffic. So if Site X was getting 100,000 page views pre-election, peaked at 180,000 page views on election day, they might fall down to somewhere around 140,000 post election, still higher than before the cycle. I expect bloggers will see similar patterns.

  • even though i am not a political blogger, i did write about politics more than usual leading up to the election, and readership increased. yes, it dropped off slowly after the election (http://www.sitemeter.com/default.asp?action=stats&site=s12tsarfan7&report=35),
    but November was my biggest month ever, an increase of nearly double from the begining of the year (http://www.sitemeter.com/default.asp?action=stats&site=s12tsarfan7&report=33)
    i say this not to brag, but to add that non-political blogs benefited from the election as well.
    my advise to those who dont normally write about politics during an election year: write about politics during an election year.