Ads subtract
: I can’t find the story now but I saw an article this week about Clear Channel creating a new division to help local advertisers create better, shorter commercials. The service is free and it’s not mandatory, but Clear Channel hopes advertisers improve their ads.
The reason wasn’t stated but it’s obvious: Ads are a detraction from commercial radio as it competes with ad-free satellite.
And local radio ads do pretty much suck. Haven’t you changed the station just because the ads sucked?
