We don’t get no respect
: On the way to the airport this morning (during a Stern commercial break) I heard a report on NPR saying that the Presidential campaigns have spent $300 million on TV advertising and $3 million on internet advertising.
That 100-to-1 ratio makes no sense. It’s just bad business. And it shows that political marketers are criminally out-of-touch with their market.
: Here’s the Pew study:
In sum, while presidential campaigns have stepped up their online fund-raising, voter-profiling, and insider communicating this year, they have not ventured aggressively into online advertising. This is somewhat surprising because online ads can reach new, undecided, and wavering voters in the demographic and geographic niches where they are thought to reside. Online ads would seem to provide a missing link between the campaigns