: John Battelle has a hilarious exchange with Google over his alleged violations of the AdSense terms of service, even bringing Fred Wilson down with him. What’s most amusing is that Battelle is writing the book on search and Google and now this search bureaucrat in the Kremlin of queries will end up in that book.
Google is a machine and interacts like a machine.
That is why Google’s hegemony will not last long. This is a medium of humans and relationships, not machines.
Tomorrow, Google will be so yesterday.